Journalists have a sixth sense about whether or not something is a story – and whatever level you’re at, this course will help you develop a similar understanding of what counts as news in 2024, allowing you to identify and craft stories that work for both client and media. Run by an ex-national newspaper journalist with 20+ years’ award-winning experience working for some of London’s best agencies, this interactive one-day workshop covers essentials like how to create better stories and write better press releases, plus latest exclusive insight on the 2024 media landscape.