The PRCA was founded in London in 1969 and launched PRCA Latin America (PRCA LATAM) in 2020 with the aim of raising standards in PR and communications.

The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA LATAM provides an international framework within which its members can develop global networks and new business referrals.

“In a globalized world, I am proud to lead the Argentinian PR professional community in its effort to integrate into the world-leading organization in our field.” Gustavo Averbuj CMPRCA, PRCA LATAM Chairman and CEO, Ketchum Argentina