PRCA LATAM welcomes Anuar Chehaibar as Vice-Chairman

The Public Relations and Communications Association in Latin America (PRCA LATAM) is pleased to welcome Anuar Chehaibar MPRCA, Account Director, Lithiumpr Mexico, as its Vice-Chairman.

Previously of Unilever Mexico, Chehaibar has been with Lithiumpr Mexico for last 5 years serving clients such as Campbells, New Era, and Nivea Men. His work has led him to become involved in the area of ​​influencer marketing with expertise in sports. Chehaibar seeks to continue reinventing Lithiumpr Mexico’s communication, influencer marketing, and digital marketing.

Chehaibar will join Gustavo Averbuj CMPRCA, CEO, Ketchum Argentina, Chairman, PRCA LATAM, Francis Ingham MPRCA, Global Director General, PRCA, and Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, in leading the association in Latin America.

Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, said: “It is our pleasure to welcome Anuar Chehaibar as Vice-Chairman of PRCA LATAM. It has been a difficult few months for our industry and it is only with skilled leadership, industry-wide support, and creative ideas that we may leave these times in a strong position. I firmly believe Anuar will bring these attributes and more to his new role.”

Gustavo Averbuj CMPRCA, Chairman, PRCA LATAM, said: “In these challenging times, the growth of the industry is strongly related to working together for better dialogues, training, and effective communications. Anuar will undoubtedly be key to the development of PRCA in Mexico and in LATAM.”

Anuar Chehaibar MPRCA, Vice-Chairman, PRCA LATAM, said: “I am very happy to be part of this team and am very proud to be able to represent Lithiumpr Mexico and Latin America in this Association. In addition, we will be creating a vision to promote new projects, new ways of working, and collaboration among all in order to reinvent our work on the global stage.”

For more information on PRCA LATAM, to join the association, or to find out about our upcoming events and training courses, please email Isobel Arrowsmith.


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.