PRCA Ethics Council Launch Global #PRCAethics Month

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.”

A range of free-of-charge #PRCAethics educational and advocacy content throughout September will spur renewed ethics conversations, centered on issues impacting the global PR industry.

The ultimate goal: transition PR dialogues toward stronger ethics-driven action, behavior and C-suite / board-level executive counsel.

The #PRCAethics content will flow seamlessly into the PRCA’s UK National Conference theme, “PR as a Force for Positive Change,” set for Thursday, 24th September 2020.

The Council also has announced that it will undertake a research audit project, with results in early 2021, which will inform agenda-setting toward the Council’s formal remit, “To raise ethical standards around the world.”

The PRCA Ethics Council – which was formed in May 2020 – has recently appointed American Mary Beth West, Senior Strategist of Fletcher Marketing PR, as its Co-Chair with David Gallagher. More announcements will be forthcoming as the Council continues to evolve, including geographic representation and ambassadorship.

The Ethics Council is now composed of working groups under Framework, Research, Engagement, Liaison, Practice Review and Newsletter committees, with work scopes in progress.

David Gallagher of Omnicom PR and PRCA Ethic Council Chair, commented:

“In a calendar year defined by utter disruption and chaos at transformative levels, one thing in our industry has remained steadfast: the importance of ethical decision-making, relationship-management and communications. This September, the PRCA will join once more with our members to drive ethics as a global topic to the larger public. It’s an inherent part of our organisational brand.”

PRCA members and other public relations practitioners worldwide can follow the #PRCAethics conversation and tap into free resources and programs, using that hashtag across social media.

Co-Chairs:
– David Gallagher. President, Growth and International Development of Omnicom Public Relations Group. Former Chairman of PRCA UK. Former President of ICCO.
– Mary Beth West. Senior Strategist of Fletcher Marketing PR

Members:
– Bob Pickard. Principal of Signal Leadership Communication Inc.
– Bridget von Holdt. Business Director of BCW. President of ICCO Africa.
– Claire Walker. CEO of Firefly Communications Group. Chairman of PRCA UK Professional Practices Committee
– Francis Ingham. Director General of PRCA. Chief Executive of ICCO
– Gustavo Averbuj. CEO and Regional Director Latin America of Ketchum. Chairman of PRCA Latin America
– Kim Sample. President of PR Council.
– Kiri Sinclair. Founder and CEO of Sinclair, Partnerships Chair of PRHK
– Lee Nugent. Executive Vice President APAC of Archetype. Chairman of PRCA Southeast Asia
– Massimo Moriconi. General Manager & Amministratore Delegato of OmnicomPRGroup Italy
– Matt Neale. Global CEO of Golin. Former Chairman of PRCA UK
– Nitin Mantri. Group CEO of Avian WE. President of ICCO. President of PRCAI
– Omar Qirem. CEO of Edelman Middle East. Chairman of PRCA Middle East and North Africa
– Philippa Foster Back CBE. Former Director of the Institute for Business Ethics
– Rob Flaherty. Chairman of Ketchum
– Simon Goldsworthy. Former Professor of Public Relations and co-author of the forthcoming PR Ethics: The Real World Guide
– Stephane Billiet, President of We Agency. Former President of SCRP
– Yomi Badejo-Okusanya, Group Managing Director, CMC Connect (Perceptions Manager)
– Brad Love.

For more information, contact Michael.Collins@prca.org.uk.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA LATAM offers 2020 graduates one year of free membership

The Public Relations and Communications Association – Latin America (PRCA LATAM) is pleased to announce that it is offering 2020 graduates from all Public Relations and communications careers, regardless of their country of residence, one year of free membership to the association.

The initiative comes as a result of the COVID-19 pandemic where many individuals have been unable to formally graduate from their respective institutions. The PRCA hopes this measure will provide a platform for the next generation to further develop skills, network, and join in industry conversations immediately.

The introductory membership will include five free online training courses of the individual’s choosing, virtual attendance to five free PRCA UK Group events, access to the PRCA LATAM Census, access to the ICCO World Report, and the use of letters ‘SPRCA’ to demonstrate membership of PRCA LATAM.

Francis Ingham MPRCA, Global Director General, PRCA, said: “The PRCA recognises the difficulties our industry is facing as a result of COVID-19. This offer is one of many steps the association will take to support individuals and businesses as we navigate these times together.”

Gustavo Averbuj CMPRCA, Chairman, PRCA LATAM, and CEO, Ketchum Argentina, said: “In this unusual year, many Public Relations students have either been unable to graduate or did it remotely through a digital platform. We need to be together and supporting each other during these difficult times. The PRCA LATAM offer is a unique way for young professionals to be in contact with seasoned professionals and continue their education.”

For information on how to take advantage of this offer, please email Isobel Arrowsmith.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA announces Race & Ethnicity Equity Board

The PRCA has launched the Race and Ethnicity Equity Board (REEB), following a commitment last month to accelerate the recruitment and progression of Black and ethnic monitory professionals in PR.

REEB – originally announced as the BAME Advisory Board – will be led by Strategic Communications Consultant Barbara Phillips MPRCA, who has also joined the PRCA Board of Directors with immediate effect.

Its purpose is to ensure the PRCA – as well as the broader PR industry – adopts a best practice approach to racial and ethnic equity.

The PRCA has also committed to announcing further changes to the composition of its Board of Directors to ensure greater representation of Black and ethnic minority professionals before its AGM in September this year.

The PRCA Board of Directors met last month and voted unanimously to cement REEB in the organisation’s governance structure by awarding it Standing Committee status. The move ensures issues of race and ethnic equality are raised and acted upon at every PRCA Board meeting.

REEB, which is comprised of 13 founding members, has published a Terms of Reference document outlining its vision for the PRCA and the PR industry. It will oversee the update to the diversity module of the CMS Accreditation scheme and work with the Association to ensure event speakers and panellists reflect diverse audiences.

Barbara Phillips, Chairman, PRCA Race and Ethnicity Equity Board, said:

I am delighted to accept the appointment of founding Chair of the Race and Ethnicity Equity Board. As founding Board members, our mission is to achieve both immediate and long-term proportional racial equity within the PR and communications industry. This starts with discontinuing the use of the term BAME as it doesn’t accurately describe each community’s different lived experience.

“We appreciate and support the work being completed in our industry around diversity but feel our work is best focused on race. This is where there is sustained damage and this is the aspect of our profession that needs singular attention, if every Black and racially diverse person who enters into the PR and communications industry is to enjoy an equitable opportunity to thrive and succeed unhindered.

We applaud the PRCA for taking the necessary steps to diversify its Board of Directors, for committing to regular scrutiny, and for fully supporting the Race and Ethnicity Equity Board’s pivotal agenda”.

Francis Ingham MPRCA, Director General, PRCA, said:

“We have spent the past few weeks listening to colleagues and hearing directly about the unacceptable levels of discrimination faced by Black and ethnic minority professionals in our industry.

“The truth is our Board of Directors has, until now, reflected the composition of our industry rather than our aspirations for it. I am grateful to Barbara and the founding members of REEB for their commitment to helping us achieve long-lasting and overdue cultural change in our industry. We will reveal further changes to the composition of our Board in the weeks ahead.”

Rax Lakhani CMPRCA, Chairman, PRCA Diversity Network, said:

“I fully welcome the PRCA establishing the new Race and Ethnicity Equity Board (REEB) and am delighted to have been invited to be a member. Barbara and the other Board members have already made great steps in tackling the many urgent issues that the PRCA needs to address around race and ethnicity on behalf of the wider PR and communications industry.”

The PRCA will issue another update on the composition of its Board before the end of the month.

About the PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.