CARMA announced as ICCO and PRCA global and exclusive Media Monitoring & Analysis Partner

The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring & Analysis Partner.

The world’s longest-established media intelligence provider, CARMA’s longevity can be attributed to a relentless focus on excellence and exceptional client service. This client-centric approach attracts top talent from among the media intelligence community. Across the globe, these experienced consultants and experts enable organisations to gain true media insight and demonstrate the effectiveness of their PR.

Led by Co-Managing Partners – former FIBEP Chairman Mazen Nahawi, and current AMEC Chairman Richard Bagnall – CARMA’s unparalleled experience, expertise, and client service makes it the first-choice media intelligence provider for ICCO and PRCA members across the world.

The PRCA is the world’s largest professional PR body, representing PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, PRCA’s mission is to create a more professional, ethical, and prosperous PR industry. PRCA also manages ICCO, the umbrella body for 41 PR associations and 3,0000 agencies across the world.

ICCO Chief Executive and PRCA Director General Francis Ingham MPRCA commented:

“CARMA sets the gold standard in media intelligence, media monitoring, and analysis. So, this global, exclusive, long-term partnership makes perfect sense for ICCO and the PRCA.

“The kind of insight that CARMA provides is more critical than ever for the PR, marketing, and communications industry. Their analysis will help PR practitioners around the world take full advantage of the economic recovery as it unfolds.”

Richard Bagnall, Co-Managing Partner at CARMA, said:

“PR and communications professionals choose CARMA when they want class-leading media intelligence and better, more meaningful reporting that demonstrates the value of PR. The desire to understand and demonstrate PR impact is a direct consequence of the world we now find ourselves in. Across the globe, organisations are scrutinizing budgets and redlining spend when contribution to the bottom line isn’t attributable. Working with the PRCA and ICCO, CARMA will support their mission to elevate the profession through best practice and accountability.”

About CARMA
CARMA is the world’s most experienced media intelligence service provider. Established in 1984, the company has grown today to work with over 3,500 brands and organisations all across the world. CARMA helps its clients use media intelligence to navigate and understand the disrupted media landscape, operate strategically, and demonstrate success with industry-leading media monitoring and communications evaluation programs. CARMA blends expert technologies, powering real-time data insights, with a global team of experienced PR measurement consultants. Led by Co-Managing Partners – former FIBEP Chair Mazen Nahawi and current AMEC Chair Richard Bagnall – and with 450+ staff across five continents, CARMA’s unparalleled experience, expertise and client service makes it the first-choice media intelligence provider for any organisation looking to understand the media and refine and prove the value of their public relations.

For more information about CARMA, its expert team, and their work, visit carma.com, and follow on Twitter and LinkedIn.

WHO WE ARE
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA Virtual International Summit Returns: Forging a New Path

Google, Edelman, Microsoft, and The World Bank set to feature at flagship event.

The PRCA has today unveiled its full agenda for this year’s second annual Virtual International Summit, which will explore how PR and communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world.

Split over two days in order to welcome speakers and delegates from all around the world, the Summit will draw global PR and business leaders on the 30th and 31st March.

Following last year’s inaugural Summit where more than 700 delegates tuned in from 35 different countries, this year shapes to be one of this year’s top global industry events. From New York to New Delhi, the Summit will showcase communications excellence by some of the most innovative brands and organisations, like Google and Edelman. Attendees will learn about new and emerging trends in communications practice and how PR professionals are helping to forge a new path for organisations across the world.

Global organisations speaking at the Summit include (more to be revealed soon):

Brands: Campaign Middle East, Google, Microsoft, and Standard Bank Group.
Agencies: Avian WE, Edelman, Omnicom, and Zeno Group.
Organisations: AMEC, Institute for Public Relations (IPR), FIBEP, and The World Bank.

PRCA Director General Francis Ingham MPRCA said:

“Our International Summit is truly global. With speakers from giant brands like Microsoft and Google to organisations like AMEC, who are at the cutting edge of measuring PR’s true impact, delegates will be treated to the very best global perspectives.

“Last year was brutal for everyone, but growth is returning – and dare I say, considerably. Our Summit will explore these opportunities that lie in wait to help forge a new path for organisations and society across the world.”

Book your ticket here.

WHO WE ARE
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report.

The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium, captures the seismic impact of the global pandemic on the communications industry, revealing 6 out 10 (62%) firms have had campaigns cancelled, while 15% have been forced to make redundancies.

Despite revealing the challenges facing the industry, the study highlights areas of growth and opportunity including a shift towards investment in crisis counsel and healthcare communications. Crucially, the report highlights that the majority of agencies globally are optimistic about growth for 2021. The top areas of future investment for agency leaders are social media community management, content creation, and influencer marketing.

Francis Ingham MPRCA, Chief Executive, ICCO said: “As ever, the ICCO World Report presents the most comprehensive annual analysis of the global PR industry.

The picture is paints this year is -inevitably- of an industry in flux. Agencies in every part of the world have seen income hit; have seen headcount fall; and have wrestled with challenges of an unparalleled scale and complexity.

But this year has also proved the fundamental strength and resilience of our industry. We will end the year smaller, but set perfectly for a strong recovery.

The factors that have powered PR’s growth over the past decade have been turbocharged over recent months. The focus on corporate reputation. On purpose over profit. The importance of story-telling. The centrality of digital delivery. All of these will be more important than ever in the months and years ahead -and all of them play to our strengths.

So, a storm which we will have weathered. A year many of us will be happy to forget. But a validation of our industry’s power and purpose.”

The research includes latest commentary on mental health, diversity, measurement, technology, and skills. The report is broken down by global region covering Africa, Asia Pacific, Europe Latin America, Middle East, North America, and UK  is available  for full download from https://iccopr.com/services/world-reports/

-ENDS-

For more details contact: Rob Morbin, Deputy Chief Executive, ICCO rob.morbin@iccopr.com