World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report.

The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium, captures the seismic impact of the global pandemic on the communications industry, revealing 6 out 10 (62%) firms have had campaigns cancelled, while 15% have been forced to make redundancies.

Despite revealing the challenges facing the industry, the study highlights areas of growth and opportunity including a shift towards investment in crisis counsel and healthcare communications. Crucially, the report highlights that the majority of agencies globally are optimistic about growth for 2021. The top areas of future investment for agency leaders are social media community management, content creation, and influencer marketing.

Francis Ingham MPRCA, Chief Executive, ICCO said: “As ever, the ICCO World Report presents the most comprehensive annual analysis of the global PR industry.

The picture is paints this year is -inevitably- of an industry in flux. Agencies in every part of the world have seen income hit; have seen headcount fall; and have wrestled with challenges of an unparalleled scale and complexity.

But this year has also proved the fundamental strength and resilience of our industry. We will end the year smaller, but set perfectly for a strong recovery.

The factors that have powered PR’s growth over the past decade have been turbocharged over recent months. The focus on corporate reputation. On purpose over profit. The importance of story-telling. The centrality of digital delivery. All of these will be more important than ever in the months and years ahead -and all of them play to our strengths.

So, a storm which we will have weathered. A year many of us will be happy to forget. But a validation of our industry’s power and purpose.”

The research includes latest commentary on mental health, diversity, measurement, technology, and skills. The report is broken down by global region covering Africa, Asia Pacific, Europe Latin America, Middle East, North America, and UK  is available  for full download from https://iccopr.com/services/world-reports/

-ENDS-

For more details contact: Rob Morbin, Deputy Chief Executive, ICCO rob.morbin@iccopr.com

PRCA Americas Forum to explore ‘Influence in the COVID-era’

The PRCA has today revealed that its inaugural full-day PRCA Americas Forum – Influence in the COVID-era – will take place on 10th December 2020.

The Americas Forum is headlined by speakers from leading global organisations, including LinkedIn, H+K Strategies, Unilever, and Golin.

The event – which spotlights the changing nature of influence in 2020 – will showcase the organisations and PR professionals demonstrating best practice in behavioural science, influencer relations, measurement and corporate leadership.

The Conference is ideally suited to globally-minded practitioners eager to stay ahead of industry trends and understand the changing nature of global practice.

Speakers include:

– Erica Firmo, Head of Communications, Growth Markets, LinkedIn
– Fred Cook MPRCA, Director, USC Center for Public Relations, Annenberg School and Chairman, Golin
– Lorena Carreno, General Director Marketing, Q Strategies Communications and President, Global Women in PR Mexico
– Eduardo Vieira MPRCA, President & Co-CEO, H+K Strategies Latin America
– Barbara Bates MPRCA, CEO, Hotwire North America

Isobel Arrowsmith MPRCA, Director of the Americas, PRCA, said:

“It is a real pleasure to announce the launch of this – the first ever PRCA Americas Forum. Both the topics and the speakers are a true reflection of life in the here and now which is why we are so thrilled to share the experience with our industry.”

Francis Ingham MPRCA, Global Director General, PRCA, said:

“The events of this year have proven that we can ill afford to silo ourselves within geographic or cultural boundaries. Public relations is an outward-looking, global industry. This inaugural event is the embodiment of that spirit and the quality of our speakers is testament to the strength of practice across the Americas.”

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA LATAM welcomes Anuar Chehaibar as Vice-Chairman

The Public Relations and Communications Association in Latin America (PRCA LATAM) is pleased to welcome Anuar Chehaibar MPRCA, Account Director, Lithiumpr Mexico, as its Vice-Chairman.

Previously of Unilever Mexico, Chehaibar has been with Lithiumpr Mexico for last 5 years serving clients such as Campbells, New Era, and Nivea Men. His work has led him to become involved in the area of ​​influencer marketing with expertise in sports. Chehaibar seeks to continue reinventing Lithiumpr Mexico’s communication, influencer marketing, and digital marketing.

Chehaibar will join Gustavo Averbuj CMPRCA, CEO, Ketchum Argentina, Chairman, PRCA LATAM, Francis Ingham MPRCA, Global Director General, PRCA, and Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, in leading the association in Latin America.

Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, said: “It is our pleasure to welcome Anuar Chehaibar as Vice-Chairman of PRCA LATAM. It has been a difficult few months for our industry and it is only with skilled leadership, industry-wide support, and creative ideas that we may leave these times in a strong position. I firmly believe Anuar will bring these attributes and more to his new role.”

Gustavo Averbuj CMPRCA, Chairman, PRCA LATAM, said: “In these challenging times, the growth of the industry is strongly related to working together for better dialogues, training, and effective communications. Anuar will undoubtedly be key to the development of PRCA in Mexico and in LATAM.”

Anuar Chehaibar MPRCA, Vice-Chairman, PRCA LATAM, said: “I am very happy to be part of this team and am very proud to be able to represent Lithiumpr Mexico and Latin America in this Association. In addition, we will be creating a vision to promote new projects, new ways of working, and collaboration among all in order to reinvent our work on the global stage.”

For more information on PRCA LATAM, to join the association, or to find out about our upcoming events and training courses, please email Isobel Arrowsmith.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.