PR Professional’s Guide to Measurement

AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA, the Public Relations Consultants Association, have launched a web-based guide to public relations measurement.


The aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.

 

Guide to Public Relations Measurement

To access the guide click the link below