World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report.

The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium, captures the seismic impact of the global pandemic on the communications industry, revealing 6 out 10 (62%) firms have had campaigns cancelled, while 15% have been forced to make redundancies.

Despite revealing the challenges facing the industry, the study highlights areas of growth and opportunity including a shift towards investment in crisis counsel and healthcare communications. Crucially, the report highlights that the majority of agencies globally are optimistic about growth for 2021. The top areas of future investment for agency leaders are social media community management, content creation, and influencer marketing.

Francis Ingham MPRCA, Chief Executive, ICCO said: “As ever, the ICCO World Report presents the most comprehensive annual analysis of the global PR industry.

The picture is paints this year is -inevitably- of an industry in flux. Agencies in every part of the world have seen income hit; have seen headcount fall; and have wrestled with challenges of an unparalleled scale and complexity.

But this year has also proved the fundamental strength and resilience of our industry. We will end the year smaller, but set perfectly for a strong recovery.

The factors that have powered PR’s growth over the past decade have been turbocharged over recent months. The focus on corporate reputation. On purpose over profit. The importance of story-telling. The centrality of digital delivery. All of these will be more important than ever in the months and years ahead -and all of them play to our strengths.

So, a storm which we will have weathered. A year many of us will be happy to forget. But a validation of our industry’s power and purpose.”

The research includes latest commentary on mental health, diversity, measurement, technology, and skills. The report is broken down by global region covering Africa, Asia Pacific, Europe Latin America, Middle East, North America, and UK  is available  for full download from https://iccopr.com/services/world-reports/

-ENDS-

For more details contact: Rob Morbin, Deputy Chief Executive, ICCO rob.morbin@iccopr.com

PRCA Americas Forum to explore ‘Influence in the COVID-era’

The PRCA has today revealed that its inaugural full-day PRCA Americas Forum – Influence in the COVID-era – will take place on 10th December 2020.

The Americas Forum is headlined by speakers from leading global organisations, including LinkedIn, H+K Strategies, Unilever, and Golin.

The event – which spotlights the changing nature of influence in 2020 – will showcase the organisations and PR professionals demonstrating best practice in behavioural science, influencer relations, measurement and corporate leadership.

The Conference is ideally suited to globally-minded practitioners eager to stay ahead of industry trends and understand the changing nature of global practice.

Speakers include:

– Erica Firmo, Head of Communications, Growth Markets, LinkedIn
– Fred Cook MPRCA, Director, USC Center for Public Relations, Annenberg School and Chairman, Golin
– Lorena Carreno, General Director Marketing, Q Strategies Communications and President, Global Women in PR Mexico
– Eduardo Vieira MPRCA, President & Co-CEO, H+K Strategies Latin America
– Barbara Bates MPRCA, CEO, Hotwire North America

Isobel Arrowsmith MPRCA, Director of the Americas, PRCA, said:

“It is a real pleasure to announce the launch of this – the first ever PRCA Americas Forum. Both the topics and the speakers are a true reflection of life in the here and now which is why we are so thrilled to share the experience with our industry.”

Francis Ingham MPRCA, Global Director General, PRCA, said:

“The events of this year have proven that we can ill afford to silo ourselves within geographic or cultural boundaries. Public relations is an outward-looking, global industry. This inaugural event is the embodiment of that spirit and the quality of our speakers is testament to the strength of practice across the Americas.”

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA LATAM welcomes Anuar Chehaibar as Vice-Chairman

The Public Relations and Communications Association in Latin America (PRCA LATAM) is pleased to welcome Anuar Chehaibar MPRCA, Account Director, Lithiumpr Mexico, as its Vice-Chairman.

Previously of Unilever Mexico, Chehaibar has been with Lithiumpr Mexico for last 5 years serving clients such as Campbells, New Era, and Nivea Men. His work has led him to become involved in the area of ​​influencer marketing with expertise in sports. Chehaibar seeks to continue reinventing Lithiumpr Mexico’s communication, influencer marketing, and digital marketing.

Chehaibar will join Gustavo Averbuj CMPRCA, CEO, Ketchum Argentina, Chairman, PRCA LATAM, Francis Ingham MPRCA, Global Director General, PRCA, and Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, in leading the association in Latin America.

Isobel Arrowsmith MPRCA, Director of The Americas, PRCA, said: “It is our pleasure to welcome Anuar Chehaibar as Vice-Chairman of PRCA LATAM. It has been a difficult few months for our industry and it is only with skilled leadership, industry-wide support, and creative ideas that we may leave these times in a strong position. I firmly believe Anuar will bring these attributes and more to his new role.”

Gustavo Averbuj CMPRCA, Chairman, PRCA LATAM, said: “In these challenging times, the growth of the industry is strongly related to working together for better dialogues, training, and effective communications. Anuar will undoubtedly be key to the development of PRCA in Mexico and in LATAM.”

Anuar Chehaibar MPRCA, Vice-Chairman, PRCA LATAM, said: “I am very happy to be part of this team and am very proud to be able to represent Lithiumpr Mexico and Latin America in this Association. In addition, we will be creating a vision to promote new projects, new ways of working, and collaboration among all in order to reinvent our work on the global stage.”

For more information on PRCA LATAM, to join the association, or to find out about our upcoming events and training courses, please email Isobel Arrowsmith.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA launches International Partner University Programme

The PRCA is pleased to announce the launch of its International Partner University Programme. The Programme supports both students and faculty members at institutions globally.

Institutions that sign up for the International Partner University Programme will:

  • Obtain membership of the world’s largest PR and communications professional body
  • Become part of an elite programme linking the world’s most prestigious PR Undergraduate and Post-Graduate courses
  • Receive free access to all PRCA online training courses for both students and faculty members
  • Have the opportunity to use designatory letters after all students and faculty staff names (SPRCA and MPRCA respectively)
  • Receive free and unlimited access to the PRCA and ICCO thought leadership libraries and research publications
  • Be introduced to senior leaders from around the world, many of whom have already volunteered to provide online guest lectures to our Partners
  • Have the opportunity to put forward blogs for the PRCA website
  • Have the opportunity for students and faculties to undertake their CPD

Francis Ingham MPRCA, Global Director General, PRCA, said: “The PRCA has run its Partner University Membership Programme in the UK for a dozen years, with faculty members and students gaining enormous value from it. This new offer should be taken advantage of by institutions that want individuals to be multi-disciplined, well networked, and part of a global body that is proactive and dynamic.”

Dr Katharina Wolf MPRCA, Associate Professor School of Marketing, Curtin University, PRCA Founding International Partner University Member, said: “As a PRCA Founding International Partner we have been able to take our commitment to cross-cultural communication and international education a step further, connecting Curtin PR students to a global network of future communication professionals and industry leaders. We look forward to playing a pro-active part in growing this network further over the coming years.”

Ron Antonette MPRCA, Chief Program Officer, USC Center for Public Relations, USC Annenberg, PRCA Founding International Partner University Member, said: “With the international student population who attend and graduate from USC Annenberg, it’s important for us to stay connected with industry organizations outside of the U.S. Part of our Center’s mission is to connect our students and research with partners in the industry, and PRCA has been an outstanding partner of ours for our Global Communication Report the past 5 years.”

For more information about this initiative and to sign up your institution, please email Isobel Arrowsmith.

Abracom elects new board of directors and confirms Daniel Bruin as President

Pedro Cadina MPRCA CEO of Vianews Latin America is the new International Relations Director

The “Mercado Forte” slate was elected on August 25, 2020 to head the Brazilian Association of Communication Agencies – Abracom for the 2020-2022 biennium. The entrepreneur Daniel Bruin, from the XCOM agency, will lead the group succeeding Ms. Claudia Rondon, from RPMA agency, who was at the head of the entity, representing the corporate communication market for the last 4 years. With a platform advocating strengthening the market, intensifying the institutional relationships, working for fairer and more transparent commercial relations, supporting on diversity and inclusion and increasing the provision of services to members, this new board will also have Zé Schiavoni, from Weber Shandwick as its vice president, Carina Almeida, from Textual, as general secretary, Renato Salles, from FSB, in the legal affairs department and Ana Julião, from Edelman, as its finance director. The statutory directors complete the fiscal councilors Vitor Fortes, from In Pacto, Beth Garcia, from Approach, Claudia Zanuso, from Duecom, and Gustavo Diamantino, from Press-à-Porter, as alternate.

During the last Abracom assembly the changes of its statute was approved, with a new address and highlighting its new management structure. Now, the statutory board consists of 5 positions on the management board and 4 positions for the fiscal board. The elected board starts to appoint thematic directors according to their work project traits. The management positions for the “Mercado Forte” slate are already defined. The area of ​​institutional relations with the private sector will be headed by Patrícia Ávila, from Jeffrey Group. In the public sector, Patrícia Marins, from the InPress Group, takes over. The international relations directorate will be headed by Pedro Cadina, from Via News Latin America agency. The thematic board of training and management will be exercised by Lúcia Faria, from LF Comunicação, who was in charge of this area in the previous management. The expansion and mobilization area, responsible for the relationship with associates and with the agency market, will be under the command of Madelon Piana, of Madelon Piana Consultoria, from Belo Horizonte. Marcio Cavalieri, from RPMA, will be director of data and market parameters and Gisele Lorenzetti, from LVBA, will continue to lead the Ethics Council.

Abracom’s current management will be concluded in 2022, when the organizations will celebrate its 20 years of foundation, representing a R$ 2.5 billion (about a half USD billion) a year, employing around 17 thousand professionals. The official welcome for the new directors board has taken place at the closing act of its last assembly. The state boards directors of Minas Gerais, Rio de Janeiro, Federal District, Pernambuco, Bahia, São Paulo and Rio Grande do Sul will be elected in the next two months, during the plenary sessions of its local associates.

Isobel Arrowsmith MPRCA, Director, PRCA LATAM, said: “On behalf of the global PRCA network I would like to congratulate Daniel Bruin and Pedro Cadina MPRCA on his appointment to the role of International Relations Director for ABRACOM. ABRACOM’s work in providing training, research, and data for the communications industry in Brazil is of the utmost importance which is why PRCA LATAM is proud to partner with them.”

About Abracom

Founded in April 2002, the Brazilian Association of Communication (Abracom) is the representative organization of the corporate communication segment in Brazil. It gathers over 180 agencies in all the regions of the country, representing 80% of the annual revenue in the sector embodied by its affiliates. Promoting the market, strengthening institutional relations, orienting and serving associates in management, finance, legal matters, promoting training activities, diversity and inclusion are amongst Abracom’s missions

About Daniel Bruin

Daniel Bruin is a journalist with over 20 years of experience. He has worked for national media outlets such as IstoÉ Magazine, Jovem Radio Pan, Guia Quatro Rodas Magazine and Gazeta Mercantil Newspaper and began his career in corporate communication in 2001. He has held communication leadership positions in companies like: Talent, Nestlé, Santander and Semp Toshiba. Bruin was a partner in the marketing consultancy SPGA (Sales, Periscinoto, Guerreiro e Associados) and since 2015 is a partner at XCOM. He has a post graduate degree in journalism from the Universidad de Navarra (Spain) and for over eleven years was a professor of journalism at Faculdade Cásper Líbero. In addition of being a member of the global board of PRWA (Public Relations World Alliance), he was on the management and training board of the Brazilian Association of Communication Agencies (Abracom) from 2016 to 2017 and on its finance board from 2018 to 2020.

PRCA & PRWeek launch #PowerOfPR campaign as new research reveals industry’s importance to business

The Public Relations and Communications Association (PRCA) has partnered with PRWeek to launch a new campaign highlighting the value of PR to business and society.

The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from FTSE 250 companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of FTSE 250 companies.

The joint campaign – launched today – aims to showcase the positive contribution public relations makes to business and society. PRWeek will publish a series of articles featuring case studies celebrating the value of PR, while the PRCA has called on PR practitioners globally to share videos championing PR practice using #PowerOfPR.

A summary of the global campaign contributions is available here.

How you can take part

– Record a 30-60 second video of yourself (filmed horizontally) revealing why you’re proud to work in public relations
– Post on social media using #PowerOfPR while tagging us on TwitterInstagram and LinkedIn
– Submit a 400-600 word blog for the campaign focusing on the positive impact PR creates for business or society via email.

Commenting on the launch, PRCA Director-General, Francis Ingham said:

“The power and purpose of PR has never been more visible, and now is the perfect time for our industry to show its pride in the work it delivers.”

PRCA Fellows Chair Alison Clarke FPRCA said: “Our value is proven and it’s time to shout about it! I look forward to many in the industry getting behind our campaign to give a voice to the power of PR.”

Danny Rogers, PRWeek editor-in-chief, UK & EMEA, said: “The essence of public relations is reasserting its importance at a time in history where fear and isolation have become prevalent. Good PR is about powerful connections and the valuable exchange of ideas, opinions and organisational purpose. These characteristics are more vital than ever in 2020.”

Nik Harta, Managing Director, Yolo Comms said: “I believe this research clearly supports the value large organisations currently place on their PR teams. Not only will two thirds of those organisations be involving public relations, communications and corporate affairs with their COVID-19 business strategy, it is reassuring to see that they are valued still further as they provide strategic council to senior leadership.”

Further information about the campaign can be found here.

WHO WE ARE
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA Ethics Council Launch Global #PRCAethics Month

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.”

A range of free-of-charge #PRCAethics educational and advocacy content throughout September will spur renewed ethics conversations, centered on issues impacting the global PR industry.

The ultimate goal: transition PR dialogues toward stronger ethics-driven action, behavior and C-suite / board-level executive counsel.

The #PRCAethics content will flow seamlessly into the PRCA’s UK National Conference theme, “PR as a Force for Positive Change,” set for Thursday, 24th September 2020.

The Council also has announced that it will undertake a research audit project, with results in early 2021, which will inform agenda-setting toward the Council’s formal remit, “To raise ethical standards around the world.”

The PRCA Ethics Council – which was formed in May 2020 – has recently appointed American Mary Beth West, Senior Strategist of Fletcher Marketing PR, as its Co-Chair with David Gallagher. More announcements will be forthcoming as the Council continues to evolve, including geographic representation and ambassadorship.

The Ethics Council is now composed of working groups under Framework, Research, Engagement, Liaison, Practice Review and Newsletter committees, with work scopes in progress.

David Gallagher of Omnicom PR and PRCA Ethic Council Chair, commented:

“In a calendar year defined by utter disruption and chaos at transformative levels, one thing in our industry has remained steadfast: the importance of ethical decision-making, relationship-management and communications. This September, the PRCA will join once more with our members to drive ethics as a global topic to the larger public. It’s an inherent part of our organisational brand.”

PRCA members and other public relations practitioners worldwide can follow the #PRCAethics conversation and tap into free resources and programs, using that hashtag across social media.

Co-Chairs:
– David Gallagher. President, Growth and International Development of Omnicom Public Relations Group. Former Chairman of PRCA UK. Former President of ICCO.
– Mary Beth West. Senior Strategist of Fletcher Marketing PR

Members:
– Bob Pickard. Principal of Signal Leadership Communication Inc.
– Bridget von Holdt. Business Director of BCW. President of ICCO Africa.
– Claire Walker. CEO of Firefly Communications Group. Chairman of PRCA UK Professional Practices Committee
– Francis Ingham. Director General of PRCA. Chief Executive of ICCO
– Gustavo Averbuj. CEO and Regional Director Latin America of Ketchum. Chairman of PRCA Latin America
– Kim Sample. President of PR Council.
– Kiri Sinclair. Founder and CEO of Sinclair, Partnerships Chair of PRHK
– Lee Nugent. Executive Vice President APAC of Archetype. Chairman of PRCA Southeast Asia
– Massimo Moriconi. General Manager & Amministratore Delegato of OmnicomPRGroup Italy
– Matt Neale. Global CEO of Golin. Former Chairman of PRCA UK
– Nitin Mantri. Group CEO of Avian WE. President of ICCO. President of PRCAI
– Omar Qirem. CEO of Edelman Middle East. Chairman of PRCA Middle East and North Africa
– Philippa Foster Back CBE. Former Director of the Institute for Business Ethics
– Rob Flaherty. Chairman of Ketchum
– Simon Goldsworthy. Former Professor of Public Relations and co-author of the forthcoming PR Ethics: The Real World Guide
– Stephane Billiet, President of We Agency. Former President of SCRP
– Yomi Badejo-Okusanya, Group Managing Director, CMC Connect (Perceptions Manager)
– Brad Love.

For more information, contact Michael.Collins@prca.org.uk.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA LATAM offers 2020 graduates one year of free membership

The Public Relations and Communications Association – Latin America (PRCA LATAM) is pleased to announce that it is offering 2020 graduates from all Public Relations and communications careers, regardless of their country of residence, one year of free membership to the association.

The initiative comes as a result of the COVID-19 pandemic where many individuals have been unable to formally graduate from their respective institutions. The PRCA hopes this measure will provide a platform for the next generation to further develop skills, network, and join in industry conversations immediately.

The introductory membership will include five free online training courses of the individual’s choosing, virtual attendance to five free PRCA UK Group events, access to the PRCA LATAM Census, access to the ICCO World Report, and the use of letters ‘SPRCA’ to demonstrate membership of PRCA LATAM.

Francis Ingham MPRCA, Global Director General, PRCA, said: “The PRCA recognises the difficulties our industry is facing as a result of COVID-19. This offer is one of many steps the association will take to support individuals and businesses as we navigate these times together.”

Gustavo Averbuj CMPRCA, Chairman, PRCA LATAM, and CEO, Ketchum Argentina, said: “In this unusual year, many Public Relations students have either been unable to graduate or did it remotely through a digital platform. We need to be together and supporting each other during these difficult times. The PRCA LATAM offer is a unique way for young professionals to be in contact with seasoned professionals and continue their education.”

For information on how to take advantage of this offer, please email Isobel Arrowsmith.

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA announces Race & Ethnicity Equity Board

The PRCA has launched the Race and Ethnicity Equity Board (REEB), following a commitment last month to accelerate the recruitment and progression of Black and ethnic monitory professionals in PR.

REEB – originally announced as the BAME Advisory Board – will be led by Strategic Communications Consultant Barbara Phillips MPRCA, who has also joined the PRCA Board of Directors with immediate effect.

Its purpose is to ensure the PRCA – as well as the broader PR industry – adopts a best practice approach to racial and ethnic equity.

The PRCA has also committed to announcing further changes to the composition of its Board of Directors to ensure greater representation of Black and ethnic minority professionals before its AGM in September this year.

The PRCA Board of Directors met last month and voted unanimously to cement REEB in the organisation’s governance structure by awarding it Standing Committee status. The move ensures issues of race and ethnic equality are raised and acted upon at every PRCA Board meeting.

REEB, which is comprised of 13 founding members, has published a Terms of Reference document outlining its vision for the PRCA and the PR industry. It will oversee the update to the diversity module of the CMS Accreditation scheme and work with the Association to ensure event speakers and panellists reflect diverse audiences.

Barbara Phillips, Chairman, PRCA Race and Ethnicity Equity Board, said:

I am delighted to accept the appointment of founding Chair of the Race and Ethnicity Equity Board. As founding Board members, our mission is to achieve both immediate and long-term proportional racial equity within the PR and communications industry. This starts with discontinuing the use of the term BAME as it doesn’t accurately describe each community’s different lived experience.

“We appreciate and support the work being completed in our industry around diversity but feel our work is best focused on race. This is where there is sustained damage and this is the aspect of our profession that needs singular attention, if every Black and racially diverse person who enters into the PR and communications industry is to enjoy an equitable opportunity to thrive and succeed unhindered.

We applaud the PRCA for taking the necessary steps to diversify its Board of Directors, for committing to regular scrutiny, and for fully supporting the Race and Ethnicity Equity Board’s pivotal agenda”.

Francis Ingham MPRCA, Director General, PRCA, said:

“We have spent the past few weeks listening to colleagues and hearing directly about the unacceptable levels of discrimination faced by Black and ethnic minority professionals in our industry.

“The truth is our Board of Directors has, until now, reflected the composition of our industry rather than our aspirations for it. I am grateful to Barbara and the founding members of REEB for their commitment to helping us achieve long-lasting and overdue cultural change in our industry. We will reveal further changes to the composition of our Board in the weeks ahead.”

Rax Lakhani CMPRCA, Chairman, PRCA Diversity Network, said:

“I fully welcome the PRCA establishing the new Race and Ethnicity Equity Board (REEB) and am delighted to have been invited to be a member. Barbara and the other Board members have already made great steps in tackling the many urgent issues that the PRCA needs to address around race and ethnicity on behalf of the wider PR and communications industry.”

The PRCA will issue another update on the composition of its Board before the end of the month.

About the PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

PRCA and ICCO: Barcelona Principles 3.0 perfectly timed

The Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO) today welcomed the new Barcelona Principles 3.0, describing them as ‘perfectly timed’.

Francis Ingham MPRCA, Global Director General, PRCA commented:

“The refresh of the Barcelona Principles is perfectly timed.

“Now is precisely the moment when the PR industry needs to doubledown on evaluation – this world crisis will tempt many to commoditise their offering. But in times of economic uncertainty, you need to differentiate yourself, and stand out by the quality of your insight and the results that you deliver, not join a race to the bottom.

“We will be promoting this new piece of AMEC work to our members all around the world, and encouraging them to put it at the heart of their practice.”

WHO WE ARE

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 45 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

For more information, visit our website.