PRCA LATAM membership delivers:

Industry Insight 

  • The latest market intelligence, data, and industry insight
  • Regional benchmarking, to keep you up to date with your competitors
  • Thought leadership, giving you and your organisation greater visibility in the region
  • Global research and benchmarking
  • Case studies, so your team can learn from others
  • Best practice guidance to keep you ahead of the game
  • Keep up to date with global developments through our newsletter and social media feeds
  • The potential to achieve our Communications Management Standard (CMS), the hallmark of PR excellence and the proof you have a well-run business, with all the correct systems and structures in place


  • 90 minute interactive webinars at introductory, intermediate and advance levels (provided as recordings) in English, Spanish, and Portuguese (subject to translation turn-around)
  • Face to face workshop training
  • Bespoke training packages to meet the needs of your team
  • Continuous professional development programme
  • Global online qualifications
  • University outreach and support to get industry placements
  • Free posting of job adverts


  • Grow your professional network via our networking events for staff at all seniority levels
  • Inclusive ICCO membership
  • Member only evening meet ups
  • Global introductions
  • Client-to-agency Matchmaker service
  • Opportunities for senior personnel to enhance their personal and organisational profiles via leadership panels and masterclass delivery
  • Judging International awards
  • Discounts from key suppliers


  • A globally recognised awards programme
  • Certified training
  • Global speaker opportunities
  • The use of the PRCA LATAM logo on your website and on emails
  • The use of designatory letters ‘MPRCA’
  • PRCA code of conduct