Communications Management Standard
Our Communications Management Standard is the hallmark of PR excellence.
CMS accreditation provides a badge of professionalism for the public relations industry. It helps to improve consultancy businesses while assuring both clients and employees that audited firms offer quality management and performance.
CMS is an independent audit looking at eight key area’s in the consultancy.
Leadership & CommunicationsThe auditors look for evidence that the consultancy is well-managed. Responsibilities at all levels must be clearly defined, and all employees must not only understand their accountabilities but also know how and when they will be judged on their performance.
Written by Frank Marr, AM+A Marketing and Media Relations The world has changed, consumers plan a holiday or journey with complex selection of searches, finding deals,
By Laura Smith, Managing Editor, Speak Media Every year since the agency where I work was founded, nearly a decade ago, the team has taken one
Written by Adam Hartley, Head of Content, Spreckley. Earlier this month at Spreckley, a last-minute brief dropped on our desks for a one-week news campaign to
This Global Entrepreneurship Week we’re catching up with former PR apprentices to hear how their career has emerged since successfully completing their apprenticeship. I would describe
This Global Entrepreneurship Week we’re catching up with former PR apprentices to hear how their career has emerged since successfully completing their apprenticeship. I started my career journey
Written by Richard Merrin, Managing Director, Spreckley. Looking back on Lockdown #1, I cannot help but think it was something akin to a weird dream. Glorious